KFC® in the News

Contacts:
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KFC Corporation - Michael Tierney (502) 454-2692

KFC® SURVEY NAMES JACK NICHOLSON AMERICA'S 'SAUCIEST CELEBRITY'

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OTHER SAVORY CELEBRITIES INCLUDE PRESIDENT CLINTON, OPRAH, ROSIE, ROSEANN BARR, MADONNA, DENNIS RODMAN, ROBIN WILLIAMS

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KFC CELEBRATES SAUCINESS WITH INTRODUCTION OF NEW HONEY BBQ-FLAVORED TENDER ROAST® CHICKEN

LOUISVILLE, February 25, 1997 - KFC is celebrating the "sauciness"of its new Honey BBQ Tender Roast® chicken by asking American's to identify the country's "sauciest" celebrities. Respondents were asked to rank talk-show hosts, TV stars, politicians, musicians, professional athletes and comedians.

Jack Nicholson reigns as America's "sauciest" celebrity with 22.3 percent of the votes, closely followed by singer and new mom, Madonna (20.3 percent), according to the independent survey conducted on behalf of Kentucky Fried Chicken's New Honey BBQ Tender Roast. National TV advertising for the new chicken product began yesterday.

"We know a lot of people will feel quite saucy after eating our new Honey BBQ Tender Roast chicken," said Randy Gier, KFC's senior vice president-marketing. "But we didn't know who America's choice for the 'sauciest' celebrity would be. So we conducted this tongue-in-cheek survey."

THE KFC SAUCY SURVEY SAYS! . . . .

• Talk-show hosts: Talk Divas Oprah and Rosie O'Donnell tied at 22.4 percent.
• Television stars: Sitcom queen Roseann Barr (23.3 percent) eeks past ER heartthrob George Clooney (22.5 percent)
• Politicians: The President wins by a landslide! President Clinton (31.2 percent) is nearly twice as saucy as nemesis Newt Gingrich (19.0 percent)
• Musicians: Proud parents Madonna (19.4 percent) and Michael Jackson (16.2 percent) are America's sauciest musicians
• Professional athletes: Perennial bad-boy Dennis Rodman (26.8 percent) slam dunks number two ranked Shaquille O'Neal (16.5 percent)
• Comedians: Comedy favorite Robin Williams (26.8 percent) in number one slot just ahead of pal Whoopi Goldberg (24.8 percent)

BBQ ANYONE?

If people could share a BBQ chicken dinner with any famous person, who would they choose? Most chose Michael Jordon (20.4 percent) from the list of candidates, followed by President Clinton (16.5 percent) and Tom Cruise (12.2 percent.)

THAT'S SAUCY!

The KFC survey found that Americans prefer BBQ sauce on their chicken (49.9 percent) twice as often as on pork (25.8 percent) and three times more preferred than on beef (18.4 percent). And nine out of ten people (89.6 percent) say that taste is the best reason for putting BBQ sauce on chicken.

AND NOW A WORD FROM OUR SPONSOR . . .

KFC's "sauciest celebrity" is new Honey BBQ Tender Roast - roasted chicken generously dipped in a thick hickory-flavored sauce with a touch of honey. Most KFC restaurants are introducing the new chicken dish with special offers that include a leg and thigh of Honey BBQ Tender Roast and two individual-sized homestyle sides. Prices vary around the country, but range generally from $2.99 to $3.49.

RGA Communications Research conducted telephone interviews with 1,815 randomly selected people 18 years of age and over. Composite findings from the survey have a margin of error +/- 3 percent.

Kentucky Fried Chicken Corp. (KFC), based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in both fried and roasted chicken pieces and homestyle sides. Since its founding by Colonel Harland Sanders in 1952, KFC has been "America's Leading Kitchen For Convenient Meals," serving customers delicious, already-prepared complete family meals at affordable prices. There are more than 9,800 KFC outlets in 77 countries around the world serving nearly seven million customers each day.

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